Avoid The Dangers Of Becoming A Seminar Junkie

Here's a list of well known information marketers - Alex Mandossian, Armand Morin, Jim Edwards, Carl Galletti, Mike Stewart, Perry Marshall, Fred Gleeck, Sean Roach, Michael Penland, Ryan Deiss, Christina Hills, Mike Filsaime, Stu McLaren, Brad Antin, Donna Fox, Paulie Sabol, Michel Fortin, Gary Ambrose, Keith Wellman, Jeanette Cates, Alexandria Brown, Brett McFall, Ted Ciuba, Tom Hua, Joe Polish and Ray Edwards.

Besides the fact that they're all Internet/information marketers what do all these people have in common?

The entire list is of people that I first met at a conference or seminar - every last one of them. Yes, you can establish great relationships online. But the people who you will become closest to and who will be most willing to help you build your information marketing business are those people who you've had a chance to meet face to face and establish a personal relationship with.

Your best joint venture partners, super affiliates, clients, etc. will come from the group of people who you've taken the time to get to know by being where they are. You can build an information marketing empire on your own. But it's a lot easier if you have relationships with the movers and shakers in the industry and the place you get to know these people are at live events.

If you're not attending two to three live events each year I believe you're truly stunting the growth of your information marketing business. Get to Armand Morin's "Big Seminar," Carl Galletti's "Internet Marketing Superconference," Mark Victor Hansen's "Mega" Events, Dan Kennedy's "Information Marketing Summit" or any of the dozens of other marketing conferences that occur every year.

Now don't get carried away. There's a time for learning and networking and a time for doing. If you become a "seminar junkie" who never takes the time to apply anything you've learned, then all the relationships you've forged will be of no value.

But be careful you don't come home and commit this common mistake. It's so easy to have:

Lots of Ideas, Little Implementation.

One of the services our company has provided over the last several years is handling the sales table at various Internet and information marketing conferences. As a result, we've seen more than our share of what are called "seminar junkies."

While we talked earlier about the importance of attending live events to network, nothing pains me more than to see the same person repeatedly coming to the sales table purchasing package after package. They jump from idea to idea, looking for some "magic bullet" that doesn't exist. Every idea sounds like the best idea they ever heard.

Ideas are great, but implementation is where it's at. If you never take action on what you learn and never bring your product to market, then you make nothing from the idea.

Good ideas truly are a dime a dozen. Great implementation is worth more than its weight in gold. Nike says, "Just Do It." Larry the Cable Guys says,
"Git 'R Done." However you say it, if you never lay that first brick, you'll never build your information marketing empire.

Implementation is It. Implementation is It. Implementation is It.

If you never take action on what you learn and never bring your product to market, then you make nothing from the idea.

Are you up to It?

Bret Ridgway is co-founder of Speaker Fulfillment Services, a company dedicated to helping information marketers. To pick up your own copy of his "New Information Product Development and Launch Checklist" visit http://www.50BiggestMistakes.com.

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